Tuesday, 1 April 2008


AFP on Hezbollahs' battle of the billboards:

Hours after Hezbollah commander Imad Mughnieh was assassinated, huge billboards of his burly face were printed and ready to display all over Lebanon.

Ressalat, is a Hezbollah-funded organisation that handles advertising and cultural events for the group.

Like any ad firm, Ressalat's creative director Mohamed Noureddine and his team hunkered down after Mughnieh's killing to come up with a sophisticated campaign.

"We came up with a stencil of him so that people can remember him like they do Che Guevara," Noureddine said. "This guy sacrificed his life and it is his right to be recognised and for people to see his picture."

1 comment:

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